Chief operating officer

Michael Moreland

Chief Operating Officer

Houston, TX

Work Experience

Chief Operating Officer

Scan Specialists, LLC - Baymark Partners -

Houston, TX

August 2011 to July 2012

Senior manager in charge of and accountable for all finance, accounting, operations and human resources of this medical imaging company acquired in March 2011 by private equity firm Baymark Partners (www.scanspecialists.org).

Certified Public Accountant

The Finance Organizer, LLC -

Orlando, FL

August 2010 to August 2011

Provide tax, accounting, consulting and recruiting services to businesses and individuals.

Chief Financial Officer

Christie Lites -

Orlando, FL

February 2006 to August 2010

Senior executive with the responsibility, accountability and authority for all accounting, finance, tax, treasury, insurance, banking and equipment financing for this $60 million lighting equipment sales and rental company (www.christielites.com). Reporting to the company founder, owner and Chief Executive Officer and supervising a staff of 18 in Canada and the U.S., executed accounting department restructuring and consolidation from 8 locations to 2.
• Improved efficiency of accounting operations by simplifying chart of accounts, consolidating and outsourcing payroll and executing the implementation of and compliance with standard flowchart procedures for all accounting, finance and internal audit tasks in accordance with department policies and practices.
• Generated $300,000 tax benefit from optimizing 2008 bonus depreciation of equipment purchases.
• Generated all rental revenue commission reporting and determination of annual sales force compensation.
• Led accounting conferences and maintained daily contact with multiple levels of all departments to support communication and control of 5 and then 2 accounting centers and 11 warehouse locations.
• Extensive travel to Toronto, Dallas, Seattle, Vancouver and Calgary to provide coordination and leadership on various projects and initiatives.
• Led all financial reporting and tax returns - in direct contact and coordination with lenders and outside accounting firms.

Account Executive

Robert Half International -

Orlando, FL

June 2005 to January 2006

Leveraged strong communication and interpersonal skills with clients and candidates and effectively cross-sold other lines of business (www.rhi.com).

Finance Director

JetBlue Airways, LiveTV Division, Melbourne -

Orlando, FL

December 2002 to May 2005

Finance leader of the in-flight entertainment wholly-owned subsidiary of JetBlue Airways (www.livetv.net). Brought this acquired business into the public company reporting environment of JetBlue and built finance and accounting team and processes from the ground up to support profitability and rapid growth of the business.
• Recognized for outstanding execution, teamwork, dedication and perseverance - quickly promoted to Finance Director.
• Responsible for all financial reporting, planning and analysis to include special projects and full financial statement quarterly reviews with the CEO of JetBlue. Also accountable to JetBlue Corporate Controller and CFO.
• Supervised finance and accounting team of 8 using MAS 90/200.
• Conducted financial forecasting, analysis and review of customer proposals and contracts during negotiation process and worked closely with legal counsel during this process.
• Led annual operating budget and business planning - drove planning and performance to plan.
• Evaluated all capital expenditures and BOM costing of aircraft system installations.
• Led development, preparation and review of internal reporting packages to three LiveTV Vice Presidents - monitored and communicated financial impact of daily operations.
• Implemented, managed and conducted physical inventory process for inventory and fixed assets.

Corporate Controller

Flite Line Equipment Corporation -

Miami, FL

April 2001 to November 2002

Supported the financial survival of this manufacturer and distributor of aviation ground support equipment (with affiliates: Tesco Equipment Corporation and Cargo Line Corporation), after terrorist attacks of September 2001. Primary markets were South America, Latin America and the Caribbean (www.flitelineusa.com and www.tescohilift.com).
• Financial forecasting and analysis - Eliminated significant annual overhead expense with restructuring after manufacturing operational cost-benefit analysis.
• Tax remittance, reporting, compliance and strategy - state and federal, all S-Corporations, 2 IRS audits.
• Perpetual inventory accounting and control - Great Plains system environment.

Finance Manager and Contract Administrator

FMC Technologies, Airline Equipment - Airport Products and Systems Division -

Orlando, FL

August 1998 to April 2001

August 1998 to April 2001
Financial lead of team winning $458 million ground support equipment production and support contract for the United States Air Force: the Halvorsen Air Force Loader (www.jbtcorporation.com). Winner - FMC Technologies 2000 Tony Award for Outstanding Sales Team of the Year.

Financial Analyst

Sara Lee Corporation -

Memphis, TN

April 1995 to August 1998

Implemented award-winning e-commerce sales force automation financial system (www.saralee.com). Winner - Lotus Notes Beacon Award for Excellence, January 2000.

Education

MBA in Finance

Rollins College -

Winter Park, FL

1996

BSBA

Troy University -

Dothan, AL

1994

Executive assistant to general counsel and chief financial officer

Tomiko Austin

Executive Assistant to General Counsel and Chief Financial Officer - AT&T INTERACTIVE/ YP

Alta Loma, CA

Seasoned, results driven legal and financial administrative professional with more than fifteen years success in supporting C-level executives in the telecommunications, real estate, nonprofit and energy industries. Possesses outstanding verbal and written communication skills with strong problem-solving experience. Mastery of Microsoft Office applications and accounting software. Positive, motivated and detail-oriented work-ethic with the ability to interface with all levels. Maintains an organized and efficient office and operates independently as a forward-thinking multi-tasker who consistently produces high-quality, accurate work. Exceptional organizational skills and meticulous attention to detail. Strong ability to remain flexible, resourceful, and professional in a fast-paced atmosphere. Exercises judgment and discretion in completing assignments with confidential, sensitive and critical information, files, records and reports.

Work Experience

Executive Assistant to General Counsel and Chief Financial Officer

AT&T INTERACTIVE/ YP -

Glendale, CA

2008 to Present

A wholly-owned subsidiary of AT&T Inc. formerly known as YELLOWPAGES.COM, creates local search products and services that empower consumers to find and connect with businesses across devices and interactive platforms, including online, mobile and TV. Annual revenues of $1 billion and 600 employees.
Responsible for performing advanced, diversified and confidential secretarial and administrative duties requiring broad and comprehensive experience, skill, and knowledge of corporate policies and practices.
• Handle extensive and complex calendar scheduling, anticipating and prioritizing needs quickly.
• Manage appointments, conference room booking, meeting logistics, and materials preparation and press arrangements, and keep the General Counsel and CFO on-track and on-schedule.
• Handle complex travel itineraries and manage, prepare and review expense reports for compliance with company policy and serve as training coordinator for all administrative staff.
• Answer and screen incoming telephone calls, take messages and welcome visitors, for 8 member legal department, including six attorneys and two paralegals, as well as the CFO.
• Review incoming memos, submissions, and reports in order to determine their significance and distribute as indicated in corporate policies and procedures.
• Prepare and submit individual and department expense reimbursement forms on a timely basis.
• Maintain corporate confidentiality, privacy, and security, adhering to records policies.

Accounting Clerk

INLAND AIDS PROJECT -

Riverside, CA

2004 to 2007

A nonprofit organization providing case management and other support services to persons with HIV/AIDS in Riverside and San Bernardino counties. Annual budget of $2 million and 14 employees.
Managed Accounts Payables and ensured completion of monthly fiduciary receipts and bill cycles.
• Entered invoice information for processing and revenue recognition, gathered necessary information for incomplete invoices and reconciled billing statements.
• Researched billing discrepancies and worked with partners to uncover and resolve issues.
• Ensured timely processing and compliance of invoices with contract or sales agreement.
• Delivered timely and accurate processing of monthly consolidated master bills.

Payoff/Payroll Clerk

DIVERSIFIED TITLE & ESCROW SERVICES CO -

Colton, CA

2002 to 2004

A privately-held escrow company providing real estate title, abstract and settlement services in Riverside and San Bernardino counties. Annual revenues of $4 million and 41 employees.
• Handled data entry, reconciliation of timecards, and paycheck distribution.
• Compiled payroll data, computed wages and deductions, and recorded changes to net wages.
• Processed checks and wires to pay off loans and handled exceptions related to processing.
• Served as contact point with other title companies, attorneys, and customers.
• Identified all incoming wires and performed payment clearing account reconciliations.

Office Manager

TRANSCOMP SYSTEMS, INC -

Orange, CA

2001 to 2002

A privately-held firm providing operations management software systems for the solid waste and recycling industry, now a subsidiary of PC Scale, Inc.
Organized and coordinated office operations, procedures and resources for effectiveness and efficiency.
• Updated and maintained accounting journals and other records detailing financial business transactions, including A/R, A/P, inventory and bank reconciliations.
• Designed, built and maintained recordkeeping and filing systems.
• Created policies and procedures, trained new employees and updated as needed.
• Managed procurement of stationery, office supplies, and equipment and all service contracts.

PROFESSIONAL WORK HISTORY PRIOR TO 2001

Office Assistant

WRIGHTWAY PROTECTIVE SERVICES -

Beverly Hills, CA

1998 to 2001

Office Manager

NEXT EPISODE HAIR SALON -

Rancho Cucamonga, CA

1994 to 1998

Education

Bachelor of Science in APPLICATIONS

Cerritos College -

Cerritos, CA

1994 to 1996

Chief executive officer

Jada Smith

Chief Executive Officer - Big Brothers Big Sisters of Central Florida

Clermont, FL

Work Experience

Chief Executive Officer

Big Brothers Big Sisters of Central Florida -

Winter Park, FL

September 2011 to Present

Develops and drives the strategy of the organization, through fundraising, public relations, community development, service delivery and human resource development. Actively engage in the Central Florida community to build agency awareness with community leaders. Raises the public profile of Big Brothers Big Sisters of Central Florida by serving as the spokesperson and advocate for the agency, as well as a visible, visionary and influential leader in the community. Engages in the development of a strong Board of Directors. Leads, motivates and develops staff to ensure effective management of people resources. Manages an annual budget of $812k.
∪ Exceeded revenue goal by 10% in nine months.
∪ Reorganized the staffing structure to improve accountability and efficiency, resulting in 12% increase in program delivery.
∪ Implemented a new program model, resulting in 20% increase in corporate sponsorships.
∪ Established new community program, resulting in increased visibility in disenfranchised community as well as increased service to women and young girls.

Chief Operating Officer

American Red Cross Mid-Florida Region -

Orlando, FL

February 2003 to August 2011

Directed all aspects of the organization to provide growth in service delivery, community awareness and financial and human resources. Provided leadership to 49 employees, over 1,000 volunteers and support to 20,000 donors within a 13 county jurisdiction. Managed annual budget of $5.2 million and directed financial decisions of the organization. Lead Regional Management team to exceed operational goals. Was accountable for regional operations management, strategic planning, human resources, financial and material resources and board development.
∪ Designed, implemented and managed regional consolidation of operations reducing administrative and back-office expenses and operating inefficiencies.
∪ Created and implemented organizations strategic plan.
∪ Revitalized Brevard County Board of Directors, resulting in 60% improvement in Board revenue.
∪ Prepared grant proposals, generating over $220,000 in awards.
∪ Achieved $100,000 in in-kind marketing services through community partnership, resulting in first-of-its-kind public transportation marketing of the American Red Cross.
∪ Created "Red Cross University" to improve recruitment, retention and recognition of volunteers, resulting in 50% increase in volunteer satisfaction.
∪ Created "Inclusive Initiative" program which improved diversity among volunteers ranks by 45%.
∪ Consolidated Human Resources activities and management to ensure adherence to established policies and procedures.

Director of Human Resources

American Red Cross Mid Florida Region -

Orlando, FL

April 2000 to February 2003

Responsible for the overall administration, coordination and evaluation of the Human Resources function. Annually reviewed and updated personnel policies, procedures and practices. Oversaw annual review training and process. Coordinated entire recruitment, retention and recognition practices. Worked closely with department peers to ensure operational support to fulfill departmental objectives.
∪ Designed benefit credit program to provide cost savings to organization, resulting in 30% reduction in benefit expenses.
∪ Created peer recognition program to improve morale.
∪ Established human resources department to include development of personnel policies and procedures, job descriptions, table of organization, salary structure and standard operating procedures for employee and volunteer resources.

Human Resources Manager

Supervisor of Elections -

Orlando, FL

February 1998 to March 2000

Responsible for entire human resource functions with responsibilities to include recruitment, interview, orientation, benefit administration, payroll administration and termination. Responsible for the execution of annual enrollment of cafeteria plan. Administered COBRA, retiree benefits, deferred compensation and workers compensation claims. Acted as liaison between governmental officials, executives and staff. Provided on-going support regarding employee relations issues.

Education

Bachelor's in Public Administration

Upper Iowa University

Chief marketing officer

Judy Levin

Chief Marketing Officer - DRIVE MEDICAL

Woodbury, NY

Global Marketing Executive and University of Chicago MBA with a record of achievement on both the client and agency side for leading lifestyle, CPG, and medical equipment brands at Seagram, Diageo, General Foods, Dannon, Timex, and Drive Medical. Success as change agent at Drive Medical. Founded and built CRM agency, purchased by WPP within four years. Recognized and rapidly promoted for superior performance.

Work Experience

Chief Marketing Officer

DRIVE MEDICAL -

Port Washington, NY

2010 to Present

Lead Marketing Department evolution from marketing services and production team to strategic leader in company.
• Elevating Quality and Effectiveness of Marketing Team and Activities
➢ Broadening department scope as strategic leader in company. Reorganized team; added analytics and digital skills to drive more effective marketing. Lead Corporate Communications function.
➢ Overhauled all digital marketing practices. Increased email delivery (from 60% to 96%), email interaction (from 8% to 25%). Upgraded website, achieving increased website visits (+25%) and online orders (+20%). Adding pull marketing into tool kit (social media content build, search optimizing website through structural and content upgrades).
➢ Elevated standards of marketing output through disciplined development process including briefs, clearer and more impactful messaging, upgraded graphic treatment.
• Creating Drive Medical Brand
➢ Within first 6 months, developed new company positioning, tagline and brand identity system.
• Driving Revenue Growth and Efficiency Across Departments
➢ Devised and implemented new approach to launching new products company-wide to ensure departments work toward common goals, opportunities are prioritized, and marketing investment aligns with potential. Initiated multi-channel campaigns for key introductions. Increased revenue performance, on average, by 23% on key introductions.
➢ Identified and spearheading company-wide initiative to centralize product assets within master data management tool. Will improve consistency and accuracy of information, eliminate redundant activities within company. Anticipate 25-50% increase in efficiency.
➢ Initiating build of customer marketing database which will enable lead generation programs, segmented marketing activities, driving incremental revenue and more efficient spend.

SVP, Client Service Director

WUNDERMAN -

New York, NY

2006 to 2009

Led development and implementation of CRM programs, through integrated channel programs for Diageo including: Johnnie Walker, Crown Royal, Baileys and Guinness. Orchestrate efforts of Account, Strategy, Creative, Interactive and Analytics professionals, leading 100% of account billings ($15M). Provided leadership in strategy, creative, program implementation and analytics. Acted as senior interface with clients upper management.
Lead new relationship with Timex to improve marketing effectiveness and new product development process.
• Grew Key Account Revenue
➢ Success in US with Johnnie Walker program drove client to request program development on a global scale. Pilot for five countries completed and launched Fall 2009.
➢ Drove Diageo businesses from US only account to tenth largest global account.
➢ Pitched and won the social media programming for Johnnie Walker.
• Elevated Timexs Marketing Effectiveness
➢ Devised consumer led new product process resulting in 2 viable products for development and testing.
➢ Identified opportunities to upgrade all marketing practices through data, consumer experience, measurement and insight enhancements.

Founding Partner and Client Service Lead

SHAW MARKETING GROUP -

New York, NY

2002 to 2006

Built SMG to an organization of 20 professionals and 7 strategic partners to bring "best-in-class" solutions to clients. Increased revenue more than 400% in a four-year period resulting in acquisition by Wunderman Worldwide in 2006.
• Driving Significant Business Results
➢ Created Striding Man Society loyalty program for Johnnie Walker; integrating e-mail, website, social media, search and direct mail. Generated 25% of brands annual growth and +40% ROI.
• Growing Agency Revenue
➢ Grew CRM investment at Diageo by 125%. Nearly tripled agency revenue on Johnnie Walker program. Generated significant increase in franchise value on Crown Royal, VO and Captain Morgan.

Vice President

JOSEPH E. SEAGRAM & SONS INC

2000 to 2002

Directed all marketing communications initiatives through a team of seven professionals. Provided, global leadership in direct and Internet based marketing initiatives, agency relations, compensation, advertising
development, production and media planning. Set marketing communications strategy for all brands in company portfolio. Led development of all interactive creative across brands and agencies.
• Harnessed Internet Marketing Power
➢ Generated 600% growth in e-mail database, expanding opt-in consumer records from 100,000 to 600,000 by formulating and implementing an aggressive plan for appending current database file.
➢ Led organization into e-mail marketing; developed the e-mail strategy and guided the vendor selection process to achieve communication savings of more than $5M.
➢ Increased efficiency of global marketing Intranet by 30% through redesign and expansion.

JOSEPH E. SEAGRAM & SONS INC -

New York, NY

1986 to 2002

Vice President, Global Marketing Planning

JOSEPH E. SEAGRAM & SONS INC

1996 to 2000

Led Global Marketing strategic planning, reporting directly to the Chief Marketing Officer. Structured the Global Marketing Team with a staff of more than 70 professionals and an annual budget of $75M, created strategic and financial plan, established infrastructure and operating principles.
• Created Global Marketing Synergies
➢ Led international rollout plans for five brands by setting global investment prioritization.
• Defined the Marketing Mission
➢ Created and implemented consumer segment priorities for portfolio of 11 brands setting sales agenda.

Vice President, Brand Marketing

JOSEPH E. SEAGRAM & SONS INC

1994 to 1996

Led all marketing efforts for a broad portfolio of brands with P&Ls driving $1B in sales. Managed marketing spend of $100M while guiding 21 managers and 10 administrative support. Brands included: Captain Morgan, Chivas Regal, Crown Royal, Glenlivet, Godiva Liqueur, Myerss Rum, Seagrams 7, Seagrams Gin, Seagrams VO
• Changed Seagram Marketing Landscape
➢ Championed first industry TV / Radio advertising based on personally developed business case.
➢ Introduced new Captain Morgan brand icon and award winning creative for Crown Royal.
• Boosted Marketing Efficiency and Market Share
➢ Accelerated Captain Morgan Rums annual growth more than 20% by repositioning the brand, defining a new portfolio strategy and prioritizing investment across the line.

Group Marketing Director

JOSEPH E. SEAGRAM & SONS INC

1992 to 1994

Directed all marketing activities (strategy, planning, positioning, advertising, promotion, packaging, pricing, PR) supporting the sale of 9 leading brands with P&Ls delivering < $365M in annual sales and $62M in marketing support while guiding the efforts of 12 professionals in Brand Management, Marketing Services and Purchasing

Education

MBA in Marketing and Finance

University of Chicago -

Chicago, IL

1981

BA in Economics

University of Rochester -

Rochester, NY

1979

Additional Information

AREAS OF EXPERTISE
• Team Building and Leadership • CPG, Luxury and Medical Brands • Digital Marketing
• Brand Equity Management • Marketing Communications • CRM
• New Product Development • Creative Management • Partner Integration
• B-to-C and B-to-B Marketing • Consumer Insight Development • Strategic Planning

CHANNEL EXPERTISE
Online search, e-mail, direct mail, radio, print, TV and outdoor advertising; website development, and social media.