Editorial Assistant at Woburn

Job Description

Position Summary
Develops and executes marketing-based editorial products,program communications, and strategies to support StudentAdvisor.com properties, Kaplan University and B2B2C activities.

Key Job Responsibilities
- Assists team in the development and implementation of multi-channel marketing plans to support StudentAdvisor properties,Kaplan Universityand B2C initiatives.
-Writes, leads and executes editorial marketing-based programs including blog posts, email, newsletters, web site, banner ads, paid search and social media efforts.
-Develops annual timelines that accurately track all activities against the corresponding marketing budget.
-Determines fiscal requirements for all activities and tracks against marketing budget.
- Manages web site content updates, graphical standards and marketing messaging.
-Builds and manage social media campaigns to actively engage our customers and prospects to build online community-based relationships and traffic to our sites.
-Optimizes linking and keyword strategy for SEO and other best content marketing practices to improve StudentAdvisor (and properties) traffic, ranking and popularity.
-Develops and maintains mailing lists for the distribution of online news letters,email marketing andengagement strategies.
-Prepares reports and analyses setting forth progress, adverse trends and appropriate recommendations and conclusions for program improvements.
-Maintains relationships with product line managers, engineering, sales representatives, business representatives and other individuals as necessary to accomplish marketing/sales objectives.

Minimum Qualifications
- Bachelors Degree (B.A./B.S.) Marketing/Advertising/Business.
- 2-4 years of relevant marketing experience with an in-house marketing department or creative agency/design/publicity firm.
- Working knowledge ofHTML, web publishing, video and photo editing and social media marketing.
-A strong sense of organization, with strict attention to detail.
-Demonstrated flexibility to manage multiple tasks, solve problems and schedule work effectively in a fast-paced, deadline-driven environment.
-Excellent written, verbal and interpersonal communication skills.
- High energy self-starter with desire to work in a team-oriented, entrepreneurial corporate environment.

Job Requirements

Country: USA, State: Massachusetts, City: Woburn, Company: Kaplan University.