Marketing Automation Specialist at Needham

As a key member of the Demand Marketing team, you will play a hands-on, critical role in building and executing marketing campaigns using Eloqua. The successful candidate will work in collaboration with internal teams to gather requirements, and translate business needs into technical execution. Ideal candidates should have technical aptitude, an understanding of demand marketing, and the ability to work in a fast paced, changing environment.

Responsibilities:
• Work with internal teams to whiteboard campaign flows before building in Eloqua
• Build and execute marketing campaigns via Eloqua - activities include, but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
• Segment and leverage the marketing database for efficient and effective campaign targeting
• Create & update marketing campaign workflows as changes to business requirements occur
• Monitor and analyze campaign performance

Requirements:
• Experience working in Eloqua (Eloqua Masters a plus). Marketo or other Saas Marketing Automation tools will be considered but  Eloqua is preferred. CRM experience, especially SFDC, is a plus.
• Well-rounded marketing technologist familiar with industry best practices (outbound/inbound marketing, demand generation, etc)
• Experienced in working with both senior and junior level marketers
• Ability to work within a rapidly changing environment
• Ability to multi-task and prioritize
• Excellent communication skills: verbal, written, presentation
• Ability to discuss technical matters with a non-technical audience in an effective way
• Ability to understand workflow processes and systems within the Marketing/Sales cycle
• Innovative, motivated, confident, organized, high energy team player
• Detail-oriented
• Competent in MS Office applications (Outlook, Word, Excel, PowerPoint)

Basic Qualifications:
Bachelor Degree

Benefits

AT PTC, our team is focused on product development success. We invite you to apply today!

Why join us?

PTC is a great place to work. Our culture is one of excellence, innovation, empowerment, and caring about our customers, communities, and employees. If you enjoy a work environment that is fast paced, hands on, and results oriented, then PTC is the place for you.

PTC benefits are among the most competitive in the industry. While your salary is the major component of your compensation, you also receive a competitive benefits package (subject to plan rules) including:

• Retirement Savings Plan with company match


• Healthcare & Dental insurance


• 20 days of accrued PTO (paid time off)


• Tuition Reimbursement


• Holiday Pay


• Employee Referral Program


• Extensive management and employee training development


• Onsite fitness center and cafeteria (Needham Headquarters)

Country: USA, State: Massachusetts, City: Needham, Company: PTC.