Marketing Database & Analytics Manager / 13-9772 at Waltham

Position Description:

UpToDate (www.uptodate.com), part of Wolters Kluwer Health, is an innovative, growing company with excellent products and talented people. Our team of physician editors, technology experts, and sales and marketing professionals work together to produce electronic clinical information resources for physicians and patients that provides current medical information in a format that is easy to access and use via computer, iPhone, iPad, and Android phones & tablets. A key to our success is our ability to answer real-world clinical questions in real time. More than 600,000 clinicians in 149 countries and almost 90% of academic medical centres in the U.S. rely on UpToDate, and more than 30 research studies confirm UpToDates widespread usage and association with improved patient care and hospital performance, including reduced length of stay, adverse complications and mortality.

Summary of Position

The Marketing Operations Manager will gather and analyze data across geographic markets on the healthcare enterprise segment, report on marketing lead generation programs, perform market opportunity and penetration analyses, and manage prospect lists and databases, including managing the budget for purchasing third party data.

Responsibilities:
Translate business needs into database-related analysis
Support the global enterprise marketing team in tracking and assessing lead generation programs
Size global market potential by geography and/or segment, working to match prospect and existing customer lists
Partner with Sales Operations to continually improve the data in and the ability to derive insight from our CRM tool, SalesLogix
Process customer communication programs, including producing, on a monthly basis, annual enterprise customer usage reports
Manage the annual budget for purchasing third party prospect databases and other healthcare enterprise market information sources, including processing all Purchase Orders and performing monthly budget updates
Perform ad-hoc reporting requests
Assist with analysis of survey responses

Qualifications:

Qualifications:
2 to 5 years experience in marketing operations
Intermediate to advanced skills in MS Excel.
Expertise working with a sales force automation tool like Salesforce.com or SalesLogix
Experience working with an email marketing tool like Exact Target or Bronto
Demonstrated data interpretation capabilities
Familiarity negotiating and working with prospect list vendors
Facile attention to detail
Strong project management skills
Excellent communication skills (verbal and written)

Wolters Kluwer (www.wolterskluwer.com) is a market-leading global information services company. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare rely on Wolters Kluwers leading, information-enabled tools and solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world.

Wolters Kluwer has 2011 annual revenues of 3.4 billion ($4.5 billion/2.8 billion), employs approximately 19,000 people worldwide, and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

Visit our website, YouTube or follow @Wolters_Kluwer on Twitter for more information about our customers, market positions, brands, and organization.

Wolters Kluwer offers a competitive compensation and benefit package including 4-weeks of paid time off (1st year), 12 paid holidays, and a generous profit sharing program.

We are an equal opportunity employer and committed to a diverse workforce.
Country: USA, State: Massachusetts, City: Waltham, Company: Wolters Kluwer.